Tamara Malaniy


What I am all about.

My work and art direction is focused on increasing brand awareness and market share. I created a meaningful experiences through design. It is important for me to understand what difficulties and pain users go through when interacting with a particular product / system. I am always curious about how things work and why they work that way. I am a team player and self-starter with a passion for design and finding smart solutions to complex problems.

Key Skills

What I am good at.

UI / WEB / PRINT Design

Executing all visual design stages from concept to final hand-off to development.  Deciding and planing how the site works and how it looks. Creating wireframes and prototypes for web and mobile products; graphic materials for printed advertisements: branding, corporate identity, brochures, flyers, posters and booths. Maintaining brand consistency across all designs.


Empathy and Curiosity / UX

Ability to see the world with another’s point of view in mind; understanding user emotions and feelings. Understanding the struggles and pain users go through when interacting with a particular product / system. Continually improved research, design processes to gain efficiency, remove obstacles, and problems.


Initiate concepts and work independently

Conceptualizing original website design ideas that bring simplicity and user friendliness to complex roadblocks. Work well with others, collaborate creatively but also work alone with minimal supervision in a fast-paced environment.


Take project from inception through production.

Ability to take direction, constructive criticism and apply own creative skills and talent toward successful execution of department and project goals. Excellent time management skills and the capacity to produce quality material while under pressure.


Web Team managements

Organizing, motivating, developing and communicating with team. Delegate effectively all team members and monitors performance, ensures all activity conforms with required standards. Develop a creative environment that is conducive to creative development.


Strong combination of typography, photography selection and graphics

Strong knowledge of the design principles are what determine the look and feel of a final product. Strong visual skills including color sense, a passion for good design and GREAT typography and extreme attention to details.

Technical Skills

Adobe Photoshop

Adobe Illustrator

Adobe inDesign

Mac OS X & Windows OS


Book Smart / Book Wright

WordPress, Dreamweaver



Web Loft Designs Agency

UX/UI Designer

Plano, TX

Utilizing design experience to assist clients during consultations. Collaboration between teams for the joint execution of a large project. Developing solutions and implementing them to have a positive impact on the business.

2019 - 2020


Art Director at JCPenney

Plano, TX

Working with the Creative team to support the brand development of advertising initiatives and creating art execution for print, digital and social channels among other design needs on a variety of projects.

2009 – 2019


Head of Design

Plano, TX

Led a team to maintain the internal style guide and implement new design patterns on the web and mobile products (native iOS, Material Design and Responsive/Adaptive). Successfully teamed up with product management, business, and marketing team members to align UX vision with company product's business goals. Continually improved research, design processes to gain efficiency, remove obstacles, and problems. Direct art and creative work development seamlessly across 17+ company websites.

  • Translated business and marketing objectives into clear, compelling and visually engaging designs.
  • Led the development and execution of conceptual, photography, and typography design for company initiatives.
  • Worked with the analytics and research teams to optimize landing page layouts and CTAs with A/B testing. Achieved an increase in web traffic by 15% in three months and a 36% increase in new accounts.
  • Designed a 400+ page library of evergreen web content which resulted in a 27% boost in account applications from our organic search channel over a 60‐day period.
  • Supervised Web team working remotely and team members in the regional offices (UK/ BG/ Israel/ US) and implemented collaboration methods to ensure efficient workflow.
2004 - 2009

Forex Capital Markets (FXCM)

Sr Graphic Designer

New York, NY

Delivered exceptional assets in the design and development of mockups, print and web materials for expos, conferences, and presentations to assist in key business activities and customer touch points. Created and executed website home and landing pages, brochures, booth design, roll‐ups and flyers. Managed corporate identity and emailers, ensuring compliance with branding guidelines. Trained and mentored web and design teams and collaborated with marketing stakeholders to create design concepts. Coded web pages and collaborated with back‐end team.

  • Promoted to Art Director and Team Manager in 2007 and hired more developers in UK, Israel and US offices.
  • Worked in tandem with project manager to schedule projects and ensure production stayed on time and budget.
03/2001 – 08/ 2001

Atinera, LLC

Graphic  Designer

San Francisco, CA

  • Created company corporate identity.
  • Worked with Creative Director on designs for print and web.
  • Developed design elements.
02/2000 - 07/2000

Adler Homesky & Warshawsky Studio

Graphic Designer

Tel Aviv, Israel

  • Created illustrations, advertising displays, posters and other digital assets.
  • Provided design elements, updating logos and CI.
07/1999 - 02/2000

Baruch Nahe Design Studio

Graphic Designer

Tel Aviv, Israel

  • Assisted Creative Director with the development of graphic design artwork and special creative projects
  • Made changes and updates to existing packaging products
  • Proficient design with illustration and photography


09/2019 – 01/2020

Southern Methodist University (SMU)

User Experience Design (UX) Certificate Program


  • User experience design strategy
  • User research and user-centered analysis
  • User experience design and process strategy
  • Hands-on Design Thinking
  • Usability testing
  • 11/1995 – 06/1999

    BEZALEL Academy of Arts and Design, Jerusalem

    BA, Communication Arts

    Jerusalem, Israel

    The Bezalel Academy of Arts and Design is, first and foremost, a group of talented, inspired and motivated artists and professionals. Both faculty and students are driven by a passion to create and by their dedication to quality and excellence. These two pillars of the Academy have placed Bezalel at the epicenter of Israel’s cultural discourse and at the forefront of its artistic scene, making it instrumental in shaping the country’s cultural identity

    01/1993 – 10/1994

    Served in israel Air Force

    Enlisted in Israeli Air force and completed my service.

    09/1991 – 05/1992

    Telma-Yalin, Art school

    Givatayim, Israel

    Thelma Yellin is a national high school; its students come from all over the country to learn in an open, supportive atmosphere whose professional staff is committed to the ideal of helping artistically gifted young people develop skills in their chosen field of specialization, while at the same time furthering their academic education.

    09/1986 – 05/1990

    Classical School of Arts

    St Petersburg

    Classic Russian school of arts, to develop their artistic voice and work in various directions, from classical to contemporary art.


    coffee table books