My work and art direction is focused on increasing brand awareness and market share. I created a meaningful experiences through design. It is important for me to understand what difficulties and pain users go through when interacting with a particular product / system. I am always curious about how things work and why they work that way. I am a team player and self-starter with a passion for design and finding smart solutions to complex problems.
Executing all visual design stages from concept to final hand-off to development. Deciding and planing how the site works and how it looks. Creating wireframes and prototypes for web and mobile products; graphic materials for printed advertisements: branding, corporate identity, brochures, flyers, posters and booths. Maintaining brand consistency across all designs.
Ability to see the world with another’s point of view in mind; understanding user emotions and feelings. Understanding the struggles and pain users go through when interacting with a particular product / system. Continually improved research, design processes to gain efficiency, remove obstacles, and problems.
Conceptualizing original website design ideas that bring simplicity and user friendliness to complex roadblocks. Work well with others, collaborate creatively but also work alone with minimal supervision in a fast-paced environment.
Ability to take direction, constructive criticism and apply own creative skills and talent toward successful execution of department and project goals. Excellent time management skills and the capacity to produce quality material while under pressure.
Organizing, motivating, developing and communicating with team. Delegate effectively all team members and monitors performance, ensures all activity conforms with required standards. Develop a creative environment that is conducive to creative development.
Strong knowledge of the design principles are what determine the look and feel of a final product. Strong visual skills including color sense, a passion for good design and GREAT typography and extreme attention to details.
Utilizing design experience to assist clients during consultations. Collaboration between teams for the joint execution of a large project. Developing solutions and implementing them to have a positive impact on the business.
Working with the Creative team to support the brand development of advertising initiatives and creating art execution for print, digital and social channels among other design needs on a variety of projects.
Led a team to maintain the internal style guide and implement new design patterns on the web and mobile products (native iOS, Material Design and Responsive/Adaptive). Successfully teamed up with product management, business, and marketing team members to align UX vision with company product's business goals. Continually improved research, design processes to gain efficiency, remove obstacles, and problems. Direct art and creative work development seamlessly across 17+ company websites.
Delivered exceptional assets in the design and development of mockups, print and web materials for expos, conferences, and presentations to assist in key business activities and customer touch points. Created and executed website home and landing pages, brochures, booth design, roll‐ups and flyers. Managed corporate identity and emailers, ensuring compliance with branding guidelines. Trained and mentored web and design teams and collaborated with marketing stakeholders to create design concepts. Coded web pages and collaborated with back‐end team.
The Bezalel Academy of Arts and Design is, first and foremost, a group of talented, inspired and motivated artists and professionals. Both faculty and students are driven by a passion to create and by their dedication to quality and excellence. These two pillars of the Academy have placed Bezalel at the epicenter of Israel’s cultural discourse and at the forefront of its artistic scene, making it instrumental in shaping the country’s cultural identity
Enlisted in Israeli Air force and completed my service.
Thelma Yellin is a national high school; its students come from all over the country to learn in an open, supportive atmosphere whose professional staff is committed to the ideal of helping artistically gifted young people develop skills in their chosen field of specialization, while at the same time furthering their academic education.
Classic Russian school of arts, to develop their artistic voice and work in various directions, from classical to contemporary art.