This banner series was created to promote BenQ’s diverse line of home projectors, with a strong focus on family-oriented design, versatility, and lifestyle appeal. Each banner explores different real-life usage scenarios—ranging from cozy home cinema nights and high-energy sports viewing to outdoor adventures like camping with a portable projector.

The creative direction centered on crafting modern, inviting visuals that speak to a wide audience. Clean, contemporary layouts were paired with warm tones and lifestyle-driven imagery to highlight how BenQ projectors seamlessly fit into everyday moments. From immersive movie nights to big game gatherings and outdoor escapes, each design captures the unique mood and setting of the projector’s use case.

The result is a vibrant and emotionally engaging series that blends product utility with aspirational living—bringing the idea of a flexible, high-quality home viewing experience to life in a fresh and memorable way.