The main goal is to provide a positive experience that will keep the user loyal to the product or brand. A meaningful user interface helps identify the customer journey to the product that contributes the most to business success. Executing all visual design stages from concept to final hand-off to development.
Inspire and guide the team. Creatively convey ideas through text and images. Responsible for the stylistic look and concept of the creations. Maintaining brand consistency across all designs.
Organization, motivation, development and communication with team. Delegation and monitoring of team performance and quality. Ensuring all actions conform to required quality standards. Development and maintanance of an aesthetic environment that is conducive to creativity.