We created a document with the UX strategy improvements and recommendations, where we outlined our main goal:
Produce a system that can logically represent a wide breadth of content, including different products, features of the main platform, educational pieces, various articles, etc.
By creating a site map and segregating the content, we understood and framed the problem areas. It was important to include business requirements, constraints, and politics. We approached our business requirements from an internal and external perspective. Internally, we were concerned with the business’ needs and goals. Externally, our attention was on the context, the competitors, and the industry best practices. We needed to translate business value into the digital experience.