For FXCM Pro, a subdivision of FXCM, I was responsible for designing landing pages and marketing materials that conveyed a sense of continuity with FXCM while establishing a distinct identity for the new division. The goal was to create a unique look and feel for FXCM Pro that set it apart from the main company, yet still reflected its affiliation with FXCM.

The project involved crafting visually engaging landing pages and promotional materials that highlighted FXCM Pro's offerings while maintaining a connection to the FXCM brand. This approach ensured that the materials communicated the brand’s heritage and reliability while gradually establishing FXCM Pro as a distinct entity with its character. As FXCM Pro transitioned to a fully separate identity, the designs played a crucial role in differentiating it from the parent company while preserving brand recognition.