For Two By Two, a tutoring company focused on after-school educational programs for children, I developed a comprehensive branding package that included a logo, website, and print materials. The core concept behind the branding was to foster a love for reading and enhance the educational experience for kids.
Logo: The logo for Two By Two was designed to be playful and engaging, reflecting the company’s commitment to nurturing children's educational growth. It incorporated elements that symbolize Learning, Help, and reading, creating a visual identity that is both friendly and memorable.
Website: The website was crafted to provide an inviting and user-friendly experience, highlighting the various tutoring programs and resources available. It was designed to be both informative and engaging, with vibrant visuals and easy navigation to attract parents and students alike.
Print Materials: The print materials, including brochures and flyers, were designed to complement the logo and website, reinforcing the company’s brand message. These materials featured appealing graphics and clear information about the tutoring programs, aimed at drawing attention and encouraging enrollment.
Overall, the branding for Two By Two effectively communicated the company’s mission to enrich children's education through engaging and supportive after-school programs.