Different Web Design and Printing Material including brochures, flyers, website Landing Pages, Emails for FXCM South Africa, which is the operating subsidiary of FXCM Group.
The creatives were specifically designed with the aim to be local to the African users/client for countries such as South Africa, Kenya and Nigeria. The real challenge was to balance the localization of the branding in a very unique and different continent as Africa is, as doesn’t follow the same design standards and principles with other markets and the same time to keep the FXCM’s Global Design Branding, standardization and compliance standards.