FXCM is a leading provider of online foreign exchange (FX) trading, CFD trading, spread betting and related services. Founded in 1999, the company’s mission is to provide global traders with access to the world’s largest and most liquid market by offering innovative trading tools, hiring excellent trading educators, meeting strict financial standards and striving for the best online trading experience in the market.
As an Art Director of the company I oversees all designs, creations. Direct art and creative work development, including PSDs, sketches, mock‐up and art layouts for 17+ company websites, emailers, branding, print material booths, and roll out wall ups for presentations, conferences, and expos.
The main goal is to guide the user through the easiest process and to offer them the opportunity to sign up for a Demo or Live account.
This goal has been achieved by creating responsive, interactive, attractive, and informative webpages, with flowing, clear content for the products and services illustrations, as well as maintaining of the consistent design style in order to convey branding and aesthetic appeal.