Revamping FXCM's Navigation: Enhancing User Experience and Conversion Through Strategic Redesign

This project focused on overhauling FXCM’s website navigation to improve user experience, particularly for new users. Through collaborative workshops, we identified key pain points and redesigned the navigation system, implementing a mobile-first approach. After extensive testing and refinements, the updated navigation was successfully rolled out across all FXCM sites, enhancing usability and aligning with business goals.